Liu Yanjun from Guilin Mining Machinery: 42 Years of Persistence, the Female Strength Behind Grindin

Liu Yanjun of Guilin Mining Machinery has been deeply engaged in the grinding mill industry for 42 years. With her perseverance, professional expertise and customer-first service philosophy, she has grown from a front-line fitter into a core sales leader of the company, helping Guilin Mining Machinery’s Raymond mills, vertical roller mills and ultrafine grinding mills gain popularity across the domestic market.

The Sales Manager Who Knows Grinding Mills Best

In 1984, 19-year-old Liu Yanjun graduated from a technical school with outstanding grades and was assigned to Guilin Mining Machinery as a fitter. Fitting is widely recognized as a tough, dirty and strenuous job in grinding mill manufacturing, which was mostly taken by men. When she first took the post, some predicted she would not last long. Yet with an unyielding spirit, she stayed for three years. She mastered hands-on skills for machining and assembling key grinding mill components and gained a thorough understanding of the fundamentals of mechanical manufacturing.

Outside working hours, she kept studying academic courses on her own. In 1987, she ranked first in the Guilin region in the entrance exam and was admitted to Huazhong University of Science and Technology, majoring in Mechanical Manufacturing. There she systematically studied the design and manufacturing of grinding equipment. After graduation, she returned to Guilin Mining Machinery to work as an assembly technician, taking charge of the assembly and commissioning of various grinding mill models. This laid a solid foundation for her later career in grinding equipment sales.

34 Years in Sales, Setting Benchmark Achievements in the Industry

In 1992, Guilin Mining Machinery set up its sales department. Thanks to her solid technical background, Liu Yanjun was selected and embarked on her 34-year sales career. She encountered difficulties at the very beginning, but made rapid progress. In that same year, she secured orders worth more than 10 million RMB, accounting for over 50% of the factory’s total, and became the first model worker from a non-production post. For the following three decades, her sales performance has consistently ranked among the top two.

Behind her remarkable achievements lie years of hardship on front-line business trips. In the early years, domestic transportation, accommodation and supporting facilities were inadequate. Mines and powder processing plants were mostly located in remote mountainous areas, making business trips inconvenient and risky. To visit clients, she once stayed alone in a windowless, unlocked hotel room in Xinjiang, propping the door with a bench and staying awake all night. She also hiked 5 kilometres along a dark mountain road. Despite all these hardships, she always stuck to her responsibilities and never gave up easily.

Delivering Professional Grinding Solutions with Sincere Service

Looking back on her more than 40-year career at Guilin Mining Machinery, Liu Yanjun says the key to winning customer recognition is treating every client sincerely, providing full-process service for grinding equipment, and adhering to the service tenet: address customers’ urgent needs and think ahead for them.

Stable operation of grinding equipment directly affects customers’ production efficiency. To ensure prompt delivery of spare parts, she once held a core component for Raymond mills and waited for more than two hours in heavy wind and rain beside the main road until she caught a through bus for immediate delivery. On another occasion, after a client toured our factory, he received an invitation to negotiate with a competitor. Generously and sincerely, she offered to drive the client there. Halfway through the trip, the client asked to turn back to Guilin Mining Machinery to sign the grinding mill purchase contract. He commented: “With an outstanding salesperson like you, the grinding mills from Guilin Mining Machinery must be reliable.”

Her utmost integrity and service have earned long-term, deep trust from customers. A powder processing client in Shandong had never met her in person. After learning about the grinding mill performance, price and after-sales service over the phone, the customer placed an order for five Raymond mills. Even without an on-site factory visit, she strictly followed the company’s standard procedures to fulfil the contract and completed delivery, installation and commissioning with guaranteed quality. Later when Liu Yanjun visited the Shandong market, the client arranged staff to accompany her for three days to help promote Guilin Mining Machinery grinding equipment. Before she left, the client signed another purchase contract for one large Raymond mill.

Liu Yanjun has served Guilin Mining Machinery for over 40 years, continuously achieving outstanding sales results. She also leads the sales team to promote core products such as Raymond mills, repaying the company’s trust with solid performance. She firmly believes that Guilin Mining Machinery will achieve its vision of becoming a first-class domestic and world-famous supplier of grinding mills.